CORE · Every day
Sustained Energy, Sharper Focus, Everyday Recovery, Healthy Aging.
Creatine, antioxidants, NAD+ support, and electrolytes, on a potassium-forward base for everyday hydration. One stick every morning.
3:1 potassium to sodium
It starts at the source.
Longevity isn't just about living longer. It's about living better, and that begins at the foundation of everything: your cells.
Why there are two
Complete cellular health, hydration, and longevity.
Your cells need different things in two different states: your daily state and your sweat state. SRC is two products because hydration is step one of healthy cells, and the electrolytes you need depend on how your day looks.
FUEL · When you sweat
Hydration, Performance, Endurance, Recovery.
Sodium-forward with coconut water carbs that speed absorption, because sweat is mostly salt and you want it back fast. For workouts, heat, travel, or a day you barely ate.
3:1 sodium to potassium
Formulated by a Registered Dietitian.
Creatine is for longevity as much as for the gym.
Most people know creatine for strength. It supports recovery too, and your brain uses it for energy the same way your muscles do. CORE has 5g per stick, the amount the research uses.
Your cells run on NAD+. CORE helps you keep it up.
NMN is the molecule your body converts into NAD+. CORE carries 300mg per stick, in the range the research uses. CoQ10 and PQQ support the mitochondria putting it to work, so the work underneath compounds year after year.
Making energy is hard on cells. Antioxidants help them hold up.
Quercetin and vitamin C give your cells antioxidant support against everyday stress. Zinc and vitamin C add immune support. Magnesium glycinate, 150mg, supports normal muscle and nerve function and sits easy on your stomach.
How it works
How CORE works
1. Hydration first
CORE's base is potassium-forward with magnesium: the everyday balance that helps move water into your cells. A hydrated cell absorbs everything else better.
2. Energy production
Creatine, NAD+ support, CoQ10, and PQQ each support a different step in how your cells turn food into energy. That's where sustained energy comes from.
3. Antioxidants
Making energy creates wear and tear inside the cell. Quercetin and vitamin C provide antioxidant support against that everyday stress. Zinc and vitamin C add immune support.
4. Calm focus
L-theanine and magnesium glycinate round the energy into calm, even focus. If coffee is part of your morning, L-theanine pairs well with it.
What's inside CORE
Creatine, antioxidants, NAD+ support, and electrolytes.
Most of it you're probably not taking yet. Formulated by a registered dietitian.
Creatine5g
Strength, recovery, and energy for muscles and brain. 5g per stick, the amount the research uses. No loading phase, no bloat.
NMN300mg
Your body converts it into NAD+, which your cells run on for energy. 300mg per stick, in the range the research uses.
CoQ10100mg
Your mitochondria use it at the step where food becomes usable energy. Worth keeping topped up.
PQQ10mg
Works alongside CoQ10 and supports how your cells produce energy.
Quercetin500mg
A plant antioxidant for everyday cellular defense. 500mg per stick, the amount the research uses.
L-theanine200mg
An amino acid from tea. Supports focus and a calm, alert state.
Magnesium Glycinate150mg
The form that absorbs well and sits easy on your stomach. Supports normal muscle and nerve function.
Vitamin C + Zinc100mg · 2.5mg
Immune and antioxidant support, at sensible amounts.
The Electrolyte Base
450mg potassium, 150mg sodium, 150mg magnesium. Sodium from pink Himalayan sea salt, potassium mostly from organic coconut water.
What to expect
What you'll notice, and when.
CORE is the daily habit that compounds. Here's the timeline.
Laying the foundation.
The first week works underneath, at the cellular level, before anything shows.
The early signs.
Sustained energy, sharper focus. The routine locks in.
The compounding.
Creatine is fully topped up in your muscles. The daily habit is doing its work underneath.
Your new baseline.
You feel and perform your best most days, and you've set yourself up for the years to come.
Live better for longer.
Ten years from now, you'll feel even better than you do right now.
How it works
How FUEL works
Three steps, in the order they happen inside you.
Salt back first
Sweat is mostly salt. FUEL carries 750mg of sodium from pink sea salt, about what a hard sweat takes.
Fast absorption
Your gut needs a little carbohydrate to absorb electrolytes; without it, a zero-sugar mix can sit heavy in your stomach. FUEL's 3g of natural carbs from coconut water pull sodium and water in together, so it goes down light. No electrolyte burps.
The support minerals
Potassium (250mg, mostly from coconut water) and magnesium (100mg, as malate) cover the muscle and nerve side of hydration, so everything keeps firing the way it should.
The detail that makes it work
Organic coconut water, doing double duty.
The 3g of carbohydrate in every stick isn't added sugar. It's naturally occurring, from real coconut water powder, and there's more of it in FUEL than in CORE. That little bit of natural carbohydrate helps carry the sodium and water across together, so FUEL absorbs instead of sitting heavy.
What's inside FUEL
Clean, effective hydration.
No added sugar, no artificial flavors, colors, or sweeteners, no dyes. Sweetened with monk fruit and organic flavors. Formulated by a Registered Dietitian.
Sodium750mg
From pink Himalayan sea salt.
Potassium250mg
Mostly from organic coconut water.
Magnesium100mg
As malate, for muscle and nerve support.
Carbohydrates3g
From organic coconut water, to speed absorption.
Questions
Asked and answered.
Will I actually feel anything?
Some of it, yes, and soon. The electrolytes and L-theanine work the same day. Creatine reaches full saturation in about 30 days. NMN works underneath, and you're not supposed to feel it; anyone who promises you will is overselling.
Will creatine make me bulky or bloated?
No. Any early water shift happens inside the muscle, where you want it. Across 140+ clinical trials, creatine added no body fat. You don't have to live in the gym for it to be worth taking.
Do I need both?
FUEL is for right now. CORE is the daily habit that compounds. On days you don't sweat, you likely don't need FUEL's sodium; CORE's lighter, potassium-forward base is all your body needs day to day.
Is there caffeine in CORE?
No caffeine, nothing to crash from. L-theanine rounds the energy into calm, even focus.
When should I reach for FUEL?
Before, during, or after high-sweat activity. Hot days, travel days, long days on your feet. Any day your body wants more salt than your food gave it.