It starts at the source.

Longevity isn't just about living longer. It's about living better, and that begins at the foundation of everything: your cells.

Why there are two

Complete cellular health, hydration, and longevity.

Your cells need different things in two different states: your daily state and your sweat state. SRC is two products because hydration is step one of healthy cells, and the electrolytes you need depend on how your day looks.

CORE · Every day

Sustained Energy, Sharper Focus, Everyday Recovery, Healthy Aging.

Nine actives with the strongest longevity research behind them, including 5g creatine and NMN, on a potassium-forward base for everyday hydration. One stick every morning.

3:1 potassium to sodium

FUEL · When you sweat

Hydration, Performance, Endurance, Recovery.

Sodium-forward with coconut water carbs that speed absorption, because sweat is mostly salt and you want it back fast. For workouts, heat, travel, or a day you barely ate.

3:1 sodium to potassium

Formulated by a Registered Dietitian.

Photo to come: Macro: creatine powder pour, soft directional light

Creatine is for longevity, not just gains.

Creatine supports muscular strength and power, and supports lean muscle when you work out, at the 5g dose the research uses. You don't have to live in the gym for it to be worth taking. And across 140+ clinical trials, it added no body fat.

Photo to come: 3D line chart of NAD+ levels declining with age, rendered in the palette

Your cells run on NAD+. It falls as you age.

NMN is the molecule your body converts into NAD+; CORE carries 300mg daily, in the range used in human research. CoQ10 and PQQ support the mitochondria putting it to work, so the work underneath compounds year after year.

Photo to come: Macro: quercetin and citrus, warm light

Making energy wears cells down. CORE builds the support in.

Quercetin and vitamin C support a healthy inflammatory response, zinc covers normal immune function, and 150mg of magnesium glycinate supports muscle and nerve function, in the form that's easy on your stomach.

How it works

How CORE works

1. Hydration first

CORE's base is potassium-forward with magnesium: the everyday balance that helps move water into your cells. A hydrated cell absorbs everything else better.

2. Energy production

Creatine, NAD+ support, CoQ10, and PQQ each support a different step in how your cells turn food into energy. That's where sustained energy comes from.

3. Protection

Making energy creates wear and tear inside the cell. Quercetin and vitamin C provide antioxidant support against that everyday stress, with zinc covering normal immune function.

4. Calm focus

L-theanine and 100% chelated magnesium glycinate round the energy into calm, even focus. And if coffee is part of your morning, L-theanine helps smooth out the jitters.

What's inside CORE

Every ingredient here is chosen from published human research.

We left out more than twenty ingredients because the research wasn't conclusive enough.

Creatine, 5g
Creatine5g

Fast energy for muscles and brain. The dose the research uses. No loading phase, and no bloat: any early water shift happens inside the muscle, where you want it.

NMN, 300mg
NMN300mg

Your body converts it into NAD+, which your cells run on for energy and repair. NAD+ falls as you age. 300mg is in the range used in human trials.

CoQ10, 100mg
CoQ10100mg

Your mitochondria use it at the step where food becomes usable energy. Your body makes less of it every decade.

PQQ, 10mg
PQQ10mg

Works alongside CoQ10 and supports how your cells produce energy.

Quercetin, 500mg
Quercetin500mg

A plant compound that supports a healthy inflammatory response. The human research uses about 500mg.

L-theanine, 200mg
L-theanine200mg

An amino acid from tea. Supports focus and a calm, alert state.

Magnesium Glycinate, 150mg
Magnesium Glycinate150mg

Absorbed well, easy on your stomach.

Vitamin C + Zinc, 100mg · 2.5mg
Vitamin C + Zinc100mg · 2.5mg

The daily essentials at sensible amounts.

The Electrolyte Base
The Electrolyte Base

450mg potassium, 150mg sodium, 150mg magnesium. Sodium from pink Himalayan sea salt, potassium mostly from organic coconut water.

What to expect

What you'll notice, and when.

CORE is the daily habit that compounds. Here's the honest timeline.

Laying the foundation.

You won't feel much yet, and that's normal. CORE works underneath, at the cellular level.

The early signs.

Sustained energy, sharper focus, better sleep. The routine locks in.

The compounding.

Creatine reaches full saturation. The daily habit is doing its work underneath.

Your new baseline.

You feel and perform your best most days, and you've set yourself up for the years to come.

Live better for longer.

A maintenance layer that keeps your cells paced with aging, activity, and everyday wear.

How it works

How FUEL works

Three steps, in the order they happen inside you.

Salt back first

Sweat is mostly salt, and water alone won't replace it. FUEL carries 750mg of sodium from pink Himalayan sea salt, what replacing a hard sweat takes.

Fast absorption

Your gut needs a little carbohydrate to absorb electrolytes; without it, a zero-sugar mix can sit heavy in your stomach. FUEL's 3g of natural carbs from coconut water pull sodium and water in together, so it goes down light. No electrolyte burps.

The support minerals

Potassium (250mg, mostly from coconut water) and magnesium (100mg, as malate) cover the muscle and nerve side of hydration, so everything keeps firing the way it should.

The detail that makes it work

Organic coconut water, doing double duty.

The 3g of carbohydrate in every stick isn't added sugar. It's naturally occurring, from real coconut water powder, and there's more of it in FUEL than in CORE. That little bit of natural carbohydrate helps carry the sodium and water across together, so FUEL absorbs instead of sitting heavy.

What's inside FUEL

Clean, effective hydration.

No added sugar, no artificial flavors, colors, or sweeteners, no dyes. Sweetened with monk fruit and organic flavors. Formulated by a Registered Dietitian.

Sodium, 750mg
Sodium750mg

From pink Himalayan sea salt.

Potassium, 250mg
Potassium250mg

Mostly from organic coconut water.

Magnesium, 100mg
Magnesium100mg

As malate, for muscle and nerve support.

Carbohydrates, 3g
Carbohydrates3g

From organic coconut water, to speed absorption.

Questions

Asked and answered.

Will I actually feel anything?

Some of it, yes, and soon. The electrolytes and L-theanine work the same day. Creatine reaches full saturation in about 30 days. NMN works underneath, and you're not supposed to feel it; anyone who promises you will is overselling.

Will creatine make me bulky or bloated?

No. Any early water shift happens inside the muscle, where you want it. Across 140+ clinical trials, creatine added no body fat. You don't have to live in the gym for it to be worth taking.

Do I need both?

FUEL is for right now. CORE is the daily habit that compounds. On days you don't sweat, you likely don't need FUEL's sodium; CORE's lighter, potassium-forward base is all your body needs day to day.

Is there caffeine in CORE?

No caffeine, nothing to crash from. L-theanine rounds the energy into calm, even focus.

When should I reach for FUEL?

Before, during, or after high-sweat activity. Hot days, travel days, long days on your feet. Any day your body wants more salt than your food gave it.

Start now. Not later.

Protect the years ahead.

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